When we start our businesses, we often have a clear sense of what we a re trying to accomplish. However after months and years pass, along with the day-to-day ‘stuff’ that gets in our way, we often lose our sense of direction. And even when we are still on course, we have grown and changed, which means our goals and intentions should be evolving as well.
Every once in a while, take a step back from running your business and take a look at it in it’s bigger sense by asking yourself: Am I on track to my long-term goals?
1) Begin by thinking about where you want to be in ten years.
Where will your life; your family’s life be like and how will you be supporting them?
Do you want to have a family? If so, how much security would you need to support them?
How much will you be working? Or will you be retired?
The time to start planning for your 10-year goals is today. Most of life’s difficult goals don’t happen over the course of a year, but over a decade. Plan for it today if you want to see it happen by then.
2) Close in on the year ahead of you.
All that said, it’s also important that you have a good sense of what your one-year goals are. One-year goals are much more tangible than 10-year goals and you can clearly see whether or not you’re on track.
They can also be more motivating than 10-year goals. If you double your income in one year, that’s a very tangible benefit that you get to enjoy right away, much more so than passive income in 10 years’ time.
Figure out a set of one-year goals that are both challenging and inspiring for you.
3) Laser in on your monthly and daily goals using metrics.
If you aren’t watching your metrics, it becomes very easy to stray off course. You can get sucked into solving problem after problem, until you lose sight of the bigger picture.
Instead, develop a set of metrics that’ll tell you whether or not you’re on track to your one-year goal.
These metrics can be in the form of traffic, in the form of sales, in the form of new customers, in the form of email subscriptions or in the form of anything that makes sense to your business.
Ideally, you should have no more than three key metrics.
But don’t lose sight of your yearly and long term goals. And be ready to re-evaluate them as you grow and move forward.
If you want more help with evaluating goals and setting metrics, check out http://OperationCleanOut.com where I provide step-by-step guidance to getting your business re-established for success.