I know there are hundreds of places to post press releases online. PR colleague Justin McGill has a great list of them posted on his own blog.
But often, I see many DIY entrepreneurs, coaches and consulting make a couple of mistakes that actually hurt them online when using those sites.
But let me let you in on a couple of insider secrets:
- I would guess about 99.8% of the time, most of these sites will not bring a journalist to your door. What thse sites are good for is to increase your search engine rankings and perhaps land a customer or two.
- Knowing the keywords your audience uses – and peppering them in your release is essential for the best outcome.
- Blanketing your release on all the sites actually can hurt your chances for increased rankings. But there are easy ways to increase your reach without hitting every site!
- Adding separate tracking links, instead of using just one URL for all press releases site, can help you figure out where your potential prospects are finding you.
Want to learn how you can attract more clients and customers using the power of free publicity the RIGHT way?
I’m hosting a webinar series starting February 11. Check out all the details at http://www.beheardsolutions.com/attractclientsearlybird.htm