I think this may be the final part in the series of blog posts about a very real woman, who claims she is a award winning, former PR pro and sent me three press releases within a couple weeks. (If you’d like to read the series from the beginning, click here.)
Now I say I THINK it’s the final part because after our last emails back and forth asking her to remove me from her press release distribution list, I haven’t heard from her again. Here’s to hoping…
As I said, she sent me three press releases. It was like deja-vu (all over again). But this third time really, really felt the same.
Why? Because she sent the exact same PDF article (it wasn’t really a release) that she spammed me with the first time. I guess one wasn’t enough from her.
But one will be enough for the poor journalists who get it. Let me make this clear: never send the same release to the same journalist just because you haven’t heard from them. (Well, let’s be frank here: I’d be surprised if ANY reporter would be interested in this woman’s releases.)
There is a better way to follow up. Simply pick up the phone and talk to them. Now, I don’t advocate asking a reporter if they got your release. Instead, offer them additional ideas and information you didn’t include. After all, you can’t pack everything in a 300-400 word press release, right?
If you want to know some of my methods for following up properly (as well as writing the press release the RIGHT way), you need to get Press Release Success. It includes a study guide, software, e-course, templates, a checklist and many bonuses. Go to http://www.pressreleasesuccess.com.
Now if this woman ever sends me another press release, I promise you, you’ll be the first to know.