The ongoing saga of the woman, a self-proclaimed retired award winning PR pro (yes, she made a point of telling me she won awards), who has so far sent me three ‘press releases’ continues…
The second press release wasn’t a release at all. It was a pitch for interviews, specifically for talk shows.
But let me back up a moment.
This pitch was about a completely different topic, targeting a completely different market.
Still, this woman sent it to the exact same list she sent the first release to, within days of the first release.
So not only did she not target the release to the right reporters, but she also spammed the same reporters within days. (Yes, that noise we all heard a few days back was a mass click of the ‘report spam’ button on reporters’ computers.)
Now back to this pitch…
If you want to be on radio or TV talk shows, this type of pitch can work. However, the journalists I think she was targeting (based on my emails back and forth with her) were bloggers.
The key to work with bloggers is to customize a pitch to show you know who their target market is. Build a relationship with hem by commenting on their blog BEFORE you demand coverage.
Sounds simple enough, right?
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For the (hopefully) final edition in the Press Release Hall of Shame series, I’ll share her final mistake with the last release she sent me.