Yes, part five (if you want to read the series from the beginning start here) … and there’s more to come, as this self-proclaimed former PR person sent me ANOTHER release over the weekend. (Even though I’ve asked her to stop three times now, I am now hoping she keeps on sending stuff to me, as this makes my blog writing too easy!)
But on to today’s reason she is in the Press Release Hall of Shame.
A few days after the first press release, came another press release from the same sender. Of course, true to form, it was in PDF format. (And we already know that’s not the right format to send a press release in.)
I suppose she thought that the PDF allowed her to put ‘pretty pictures’ in it because she heard some where that visuals sell. Of course, there’s a couple things wrong with that notion.
- If she intended for journalist to be able to use the visuals (like a book cover) in their stories, it’s hard to pull the images from a PDF.
- Journalist aren’t really into pretty stuff. They want your news… they don’t need it wrapped in a bow for it to stand out.
Visuals can be an important component to a news story – especially when pitching your news to visual media, such as television. Newspapers also like graphics they can use to enhance a story when they don’t have the time or the staff to go out and get their own. The best way is to include a line or two after the release is done saying something like:
Several images, including a book cover, as well as more information can be downloaded instantly at our media room located at <insert website>.
So what else should you include in your media room? When you invest in Press Release Success for $57, you will also receive a bonus report on ‘Create Your Own Online Media Room Guide’ (a $47 value). It takes you step by step through the process by using WordPress as they way to host it.
Grab a copy today at http://www.pressreleasesuccess.com
In the next post, I’ll share more about this second press release and what went wrong with it.