Just last week, I received an email from an author, although I shouldn’t have gotten it.
You see, it was a ‘press release’ about her latest book. (More on why I put ‘press release’ in quotes in another post…)
Somehow I had gotten on a media list she was using. Now, I had never heard of this woman before, so I am not sure how she got my email address.
But certainly I am not a reporter nor do I represent a media outlet. So what gives?
It’s just one of the reasons why this woman is now listed on my personal Press Release Hall of Shame.
She never checked her contacts to see if they were people she should send her release to.
Yes, I know it’s hard enough to create a media list. I also know it’s a waste to create one if you are sending it to the wrong person.
Imagine if I were a journalist who covers business and got a press release about a new dog biscuit. Not worth my time and will only put the sender on my block/spam list.
In my new PRESS RELEASE SUCCESS system, I not only share how to write a press release correctly, but how to find and target the journalists who have an interest in it so you can get media coverage. Check it out at http://www.pressreleasesuccess.com
In my next post, I will share what else this brilliant person did to get on my Press Release Hall of Shame. (And the funny thing… she said she did PR for several years…eeeek!)