It hear it all the time:
“I tried to do a press release once, but it never got any traction.”
Really? Just once?
Well, that explains it!
Like any marketing tool, the more you do it, the more likely you will get results. It’s that simple.
You see, PR needs to be approached strategically and consistently in order to work. You can’t try it just one time and expect amazing results. The impact of public relations builds over time.
The key is to create a good plan and stick with it. And you can do it in three easy steps:
- Find your voice. Figure out your platform and who your target market is.
- Tell your story. Find out the tools that will be used to take your message to your target market.
- Be Heard. Disseminate your news and information consistently to the right audiences at the right time.