Know what sponsors want? Most people don’t. Take this personal story for example.
I was shocked.
Although this person and I were Facebook friends, we really have never met. So getting a generic message that obviously went out to every local PR firm on Facebook really made me feel… well, less than important.
Sending out a generic request for sponsors – on Facebook no less – gave me the impression that:
- she just wanted my money for a sponsorship booth
- she had no clue who I was nor did she really care (that’s because it was about getting money)
Had she done her homework, which I show participants how to do the RIGHT way in the Sponsorship Made Simple Academy, she would have learned:
- I was the coordinator of the groups’ first certification class for PR professionals, so most of her board members who have certification got approved by me
- I’m own a virtual PR firm that has more clients outside my local area than inside it
- I’m no longer a member of this PR organization because of the unethical treatment of some of my Master degree PR professors (and many others)
- Having a booth, to me, is boring – and doesn’t always bring a good ROI for me when competing with bigger firms that spend $10,000+ on booth design etc.
- Talking about ROI – I’d be looking for clients. I personally think it’s a waste of time and energy to create a ‘brag’ booth for other PR people to see.
Maybe the have other opportunities (or could create them). But I’ll never know… because there’s no way I would invest my money in sponsoring this event.
The mistake she made is very common. She used a blanket approach to sponsoring when if she took a little time, she probably would have exceeded her sponsorship goals.
I can show you how to get your proposal request to the right person and make sure you’ll be able to press this person’s hot buttons to get them to say yes.