There are only two ways to get down a business ‘river’. You must paddle or you must float.
And although floating is easy on the surface, you may find that floating can take you in directions you don’t want to go.
That’s because if you’re floating, you’re on the defense; if you’re paddling, then you’re on the offense.
In today’s business climate if you’re not on the offensive then you’re being whipped and buffeted from every side by the obstacles you encounter. If something isn’t working in your marketing and you’re a floater then you just wait until next week, or next month and see if it improves. But if you’re paddling and guiding your business, then you’re busy working out how to fix what’s not working so you can get where you want to go.
If you are simply floating along, you understand how to complete a strategy (which actually means you’re implementing a tactic, not strategy). If you are paddling, you have the ability to understand not only how to do a strategy, but WHY it works. That way you can ‘adjust on the fly’ to change your direction when an obstacle comes your way.
All to often, we look for that magic bullet – that one magic tactic that’s going to propel us to the next level. And we all know, in our hearts that it doesn’t exist. Yet still, we try to float.
In this business environment, it’s sink or swim. Unless you’re on the offense – paddling instead of floating – you’ll lose your edge and be left in the dust by your competitors. Personally, I’d rather be paddling my little heart out instead of being tossed by whatever winds blow my way.
Floating is a nice concept, but that’s all it is – a concept of the fictitious magic bullet. And I want you to swim. That’s why I ‘m hosting a free teleseminar on how to start living a CHARMed life. I’m going to focus on not just the how – but the WHYs behind many of the tactics and strategies you already know so you’ll be paddling confidently. Let me be the one who provides you with the oars and you can keep steering your boat! Check it out at http://BusinessCharmSchool.com/getcharmed