If you’ve been working on your business for any amount of time, you already know, there is no magic bullet to success. What it takes is hard work and some fundamentals that most people don’t think about – especially when they start their businesses. (Full disclosure: I know that I missed a few of these ideas when starting out. After all, I was just looking to make some money NOW, and didn’t worry about the future. So I’ve learned these lessons from experience.)
1) Make yourself the obvious expert. You need to brand yourself as the authority in your niche. That’s because most customers and clients have a plethora of choices, and they often choose based on the perceived value. (Note that I said perceived. It’s the impress the person gives, not what he or she really gives that matters.)
Branding yourself as an authority or expert also gives you tremendous CONFIDENCE! After all, when people listen to you and they take notes, you know you’ve hit the jackpot!
2) Growing your credibility. Obviously, credibility goes hand-in-hand with branding yourself as an expert. Being an expert is what gets you noticed and will help lead customers to buying your product or service, but your credibility is what keeps people coming back for MORE!
3) Building a scalable business. When we started our businesses, we have a complete hands-on approach. But as you ramp up and take on many clients, you only have so many hours in a day! That’s why making sure your business is scalable is key. When you get to the point of maximum hours, look for opportunities to leverage your work.
4) Stay flexible. The one thing that is constant is change – and that holds true for your business, too. That’s why you need to be able (and ready) to adapt when things change. Otherwise, you will miss out on a lot of opportunities. Think for a moment how social media has changed the way we market. If you are only dipping your toe in the social media waters now, you have already missed out.
As Jay Abraham says, “If you’re not growing, you’re dying!” So trying to remain the same in an ever-changing business world will end up hurting your business.
Welcoming trend shifts, positioning yourself to stay on top of them, and striving to remain ahead of your competition are ways you can stay on top and help you adjust your course.
So how do you stay ahead, while leveraging what you have? Check out http://OperationCleanOut.com to find out how to assess where your business is currently at and where you can go in 2013 and beyond.