If you’ve been following the tips and ideas of this blog, you are already marketing creatively – that is, finding low- and no-cost options to promote your business. But if you’re like most coaches, consultants and entrepreneurs, there’s one strategy that you are most likely NOT doing, and that’s making you leave money on the table. (And why would you want to do that?)
It’s obtaining sponsorships from other companies and corporation. And it’s so far a $17 BILLION business.
One of the fastest growing forms of marketing in the U.S., sponsorship is still very much a new tactic for most.
It allows you to get paid to actually promote your products and services (Isn’t that cool?) while providing corporations the opportunity to broaden their competitive advantage by increasing credibility, image and prestige.
You see, marketing has changed over the years, especially with Web 2.0 strategies. People want more relationships, less being marketed to — and sponsorships give companies the opportunity to do that through YOU!
Here are just some of the reason why a company would sponsor you:
- It’s about image. Many companies want to improve how they are perceived by their target audience. Sponsoring events, promotions and people that already appeal to their market are likely to help give that company a ‘good feeling’ in the eyes of that target market. Federal Express, for example is always looking to generate a positive influence of their services in the minds of their business consumers. Because of this, the company regularly provides sponsorships to people they feel can influence consumer opinions.
- It converts prospects to buyers. The reason behind more companies wanting to get involved in sponsorship marketing is simple: it’s a very strong promotional tool that drives sales. For example, one of my sponsorship clients, Nancy Marmolejo, landed one sponsor, Solo-E, who directly saw an increase in the number of interested people in Solo-E’s amazing marketing services for solo professionals, coaches and consultants.
- It increases positive publicity. Part of the reason many companies will sponsor someone like you is that they are looking to increase publicity, which often includes positive exposure in the traditional and Web 2.0 media. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available.
In my new program, Sponsorship Made Simple, which starts September 15, I will walk you through every aspect of getting money and goods for you and your business through sponsorship, including how to:
- Find the right sponsors for your projects to pay you thousands of dollars a year
- Understand the different kinds of sponsorships and why you want both in your sponsorship plan
- Discover the real secret to knowing what makes a sponsor take notice of your proposal
- Avoid the top mistakes most people make when approaching a sponsor
- Leverage the media to attract sponsors
- Discover the top benefits you can offer a potential sponsor. (Hint: Signage is NOT one of them!)
- And more.
In the next post, I’ll share a few more reasons why companies have more than $17 BILLION to give out in sponsorships. In the meantime, learn some of the myths about sponsorship at http://www.sponsorshipmadesimple.com