Who likes to be sold?
You know the answer to that: not many.
That’s why entrepreneurs, coaches, consultants and small business owners should invest more time and money in soft-sell methods.
It comes down to one thing: keeping your potential customers motivated.
Here’s how, with the help of public relations:
Share Information. The key is to educate consumers and position yourself as a credible (and thus quality) supplier of relevant products or services. Don’t worry that you’re giving away your trade secrets. You’re not. Just bite-size tidbits to help them see you as knowledgeable. Use press releases and article marketing to get the word out that you’re the expert!
PR means building relationships. Most businesses lose a lot of customers because they lack the will or the means to maintain contact with their customers. Think newsletters, ezines, postcards and social media. By consistently reaching out you will motivate your customers to spend more money on your business.
Show them you care. You should strive to lower your customers’ perceived risks. Offer money-back guarantees or product warranties; showcase testimonials from satisfied customers or industry awards for product quality. When customers are less wary, there will be less resistance to your products and services.