If you’ve been struggling to grow your business lately, you’re not alone. Times are tough, and things seem to quiet down a lot this time of year.
And as much as I can share a bunch of brilliant marketing tips (and I do most of the time), sometimes we need a deeper look into our business and go back to some basics. That’s why Thanksgiving is a great time to start thinking ‘old school’ and start building a platform that attracts clients.
Let’s take a look at the word Thanksgiving. There are two words in it:
And you should apply both to your business, and should be part of your whole mission in business. Here are some examples:
- Make it a part of business-as-usual to reach out to your clients and subscribers personally. I’ve been going through my lists and sending a quick note via LinkedIn or Facebook just to say hi. With clients and former customers, I will call them to check in. Neither is a sales call… just a way to reach out and show that I care.
- Send cards. I just got back in the habit of sending out cards. For example, prior to going to a live event, I send out postcard that says “I can’t wait to meet you.” Sure, sometimes it takes a little work to find snail mail addresses, but I find it really makes someone’s day. I also send out cards after the event to every person I met.
- Be on time. I can tell you how annoyed I am when people are late for anything. My time is just as valuable as the next, so I try to make an effort to be on the phone or in person ahead of time.
- Be generous with your time when you can. So what if your sessions are only supposed to be 45 minutes!? Don’t cut people in the midst of a breakthrough just because they paid for 45 minutes.
- Don’t thank people for buying a product. Thank them for putting their trust in you, which is what they are really doing when they purchase your stuff.
Now it’s your turn… what ways can you show thanks and giving to your tribe?