Credibility is one of the rarest yet most powerful commodities in your business. If you have credibility, you’ll be able to get people on email lists, get joint venture partners and get others to buy with ease. Without credibility, nobody will give you their credit card.
The problem is, many people think good marketing or a snazzy elevator speech will garner the credibility they seek.
The truth is that it doesn’t.
So how do you go about establishing your online credibility? You can do so in a few easy steps.
Step 1: Come Up with Your Story
You need to have a compelling “where I came from” story.
Have you ever noticed how just about every product ever invented has a story? Weight loss products tell the story of someone who was perpetually overweight finally losing the fat. Real estate gurus talk about how they went from rags to riches.
Want to see one in action? Check out Sandra Martini’s new bio here.
Stories are compelling. Figure out an attention-catching, respect-inspiring story to base your online identity around.
Step 2: What Results Have You Personally Gotten?
Don’t be afraid to share the results that you’ve personally gotten.
If you’re giving advice about how to make money, share exactly how you are making money. If you’re giving advice about losing weight, share your exact measurements.
People want to be able to relate to you. They want to be able to feel that you’re one of them, you know what they’re going through, and that if you can do it so can they.
Step 3: Proof Elements on Your Page
You should have several proof elements readily visible on your web page.
For example, if you’ve appeared on radio stations, put the logos of the radio stations on your page under “as seen on.” (You can look over to the right and see mine as an example!)
If you have before and after photos, put those on your page as well.
The idea is to give people bite-sized chunks of credibility. They might not even consciously look at it, but just having them there makes a difference.
Step 4: Credibility in the First Impression
The first impression is very important. Though you can’t tell your whole story in the first impression, it’s important that you have one or two proof elements here.
Have a before and after picture above the fold. Or have a killer testimonials prominently displayed on the front page. Or have your most spectacular achievement showcased upfront.
Step 5: Get Social Proof
Social proof is one of the most powerful ways of building credibility. Why? Because it doesn’t come from you.
Social proof means that other people who have no financial gain from endorsing you like your product enough to go out of their way to help you. It sends a strong message.
Social proof includes comments on blog posts, testimonials on other people’s blogs or word of mouth endorsements from friend to friend.
These are a few of the most powerful ways to establish your credibility online. In the beginning, this process takes quite a bit of thought, as you have to plan out your story and discover your proof elements. Once you’ve got it down, however, your proof elements will keep working for you again and again, without you having to do much work.