Building a strong brand is a must in today’s market.
Corporate businesses can afford to put their energy and focus into just branding. But small businesses have to spread their time around to make a profitable business work. This means much of the time is spent on building sales to meet the financial requirements of the business. This, however, does not mean that branding should be neglected.
- identification of product with manufacturer: the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer
Branding needs to be incorporated in the overall efforts of your small business. If you’re spending money on advertising, your goal is responses. Those can be email sign-ups, sales or phone calls, and so on. But branding just isn’t enough for a new small business.
Incorporate Calls-to-Action: Aim for sales and reap the benefits of branding as a side benefit.
Incorporate a Variety of Media : Pick 2-3 social media platforms that you feel best taps into your ideal client and duplicate all efforts across those platforms.
Consistency is Key: Research shows that people who see a specific brand’s ads over and over through different media are a lot more likely to buy.
Be Seen: Let’s say someone sees a guest post you wrote on an industry leader’s blog. Then they see your banner ad on a relevant website. Finally, when they’re searching for information on a related topic, they see your Google AdWords ad. All of this ties together and shows you’ve built up your credibility just by appearing in different media sources multiple times. It’s likely they will click just out of curiosity.
Go Local: If your goal is marketing your local business, use a variety of local media too, such as newspaper ads, direct mail or postcards, radio or even phone book ads.
These are a few smart ways to effectively build your brand. You need to take care of your bottom line first by generating sales, while being conscious of your brand.
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