- identification of product with manufacturer: the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer.
One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers.
Think about it. Would you rather do business with a person who smiles and comes across as friendly, or with one who snarls and ignores you?
The first impression a potential customer receives is from you. Make it a good one. How can you accomplish this? Here’s eight tips to help you always be “on your game” for business:
One: Become an expert source. Be the “go-to” person in your field by always expanding your knowledge and offering helpful tips and tactics whenever possible.
Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.
Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.
Four: Develop an ‘elevator speech” or “elevator pitch.” Based on the theory of the time it takes an elevator to travel one floor (about 60-seconds) business professionals need to be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides to prospective clients. Curious about how to create an elevator pitch? Check out books like Work The Pond or Brag!: The Art of Tooting Your Own Horn without Blowing It.
Five: Build your Rolodex. Make new business contacts and stay in touch with them. If you meet someone new on-line or off-line, take the steps to connect with them via social media and stay in contact. Most people with powerful brands have powerful friends.
Six: Balance your individual style with clothing that will appeal to those you are trying to impress.Ever heard the saying “look sharp-feel sharp?”
Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.
Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.
Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product. In the end, if you can’t sell yourself, you’ll find it nearly impossible to sell your product.