Everyone has goals for growing their lists and if those goals aren’t being met, it may be time to analyze your landing page.
After all, your landing page is the first page that people come to when they go to your website.
And if your landing page isn’t “up to par,” a visitor can choose to exit your page and go elsewhere.
Since your landing page is essentially the first impression people have your your website, and perhaps you, you need to ask yourself: what type of impression do you want to leave them with?
Here are six basic tips to ensure that your landing page is one that will catch the attention of your visitors and make them want to come back for more!
1. Focus on the first and last paragraphs. Why? Most people tend to focus on certain parts of your page: usually the beginning and end. And since we most often remember the very first and the last things we see or hear, focusing on those paragraphs makes the most sense.
2. Capture their attention with a memorable headline. People also tend to scan paragraphs, but read headlines, so make sure your first makes them want to read more, or they’ll tune out – and click away with acting.
3. Speaking about taking action, you need to Include a “call to action” on your landing page. Don’t fill it full of sales pitches and a bunch of hype, but give your visitors a reason to want to visit other areas of your website. This most often requires some sort of creativity on your part.
4. Does your landing page have a specific purpose? Whatever its purpose may be, make sure you content supports that purpose – and nothing else. When you put too many calls to action, such as many blog post headlines to read or sales offers, you end you confusing the reader.
5. If you have a form on your landing page, don’t ask your visitors for too much information. Just capture the basic information. Forms that require too much information are a definite “turn-off” for your visitors. As a matter of fact, studies show that only asking for an email address is the best way to go for the most conversions.
6. Make sure you optimize your landing page. That is the page that customers see when the first visit your site.
An extra tip, if you want the best results (more opt-ins) for your landing page, you need to test and tweak every so often to see what really captures a viewers attention the most. Create two landing pages for split testing and use analytics to see what is working best.
Looking for more list building help? Check out my free training at http://DiscoverEasyListBuilding.com