I’ve been getting a few emails and seen a few sales pages lately that are boasting some pretty outrageous things lately. So much so that even newbie coaches and consultants have asked me if it could be true.
Well, sure, anything can be true, but judge for yourself and let me know what you think.
Boast #1: I charge more than $2000 per hour for my private coaching.
Really? If people are paying you that amount of money, why do you need to hard sell a lower priced product? (I know, I know… you want to make your thousand dollar methods accessible to everyone.)
Boast #2: I’m a guru, so you can trust me.
How long have you studied your craft? How long have you been teaching it? (Oh yeah, I forgot, you just saw this money making opportunity so now you are ‘enlightened.’ This is especially true with all those so-called social media experts.)
Boast #3: I guarantee it!
Although many guarantees are true, be on the lookout for those who say things like ‘My iron-clad 365 day guarantee’ which can be interpreted to say only after a year can you ask for your money back. (Yup, I’ve seen it happen. Would you remember to wait a year to ask for your refund?) Or worse, someone who takes off 5% (or more) as an administrative or handling fee for the refund you have requested.
Boast #4: This is valued at thousands, but you’ll get it now for $47.
If it’s worth that much, how come it’s so cheap? Enough said.
Here’s the thing: Lying is easy; marketing is hard work. So don’t let them fool you. If it sounds fishy, I encourage you to speak up and ask questions. It may be the truth, but unless you call the person in question on it, how will you know for sure?
To be honest, I used one of these tactics in my past. And guess what? I hated myself for it – and so did my customers. NEVER AGAIN! I encourage all that marketing online to ditch the boasts.
By the way, being a girl from the 80’s, I couldn’t help but reference the Thompson Twins song for the title.
So here’s the video to remind you that when it’s sounds a like a fib, it probably is… (blame it on the hair, I say!)
Can you think of other lies you’ve heard? Share them in the comments section!