Yes, we have all been told we need a website. And, hopefully by now, you have one.
But do you really know your website. Sure, you know it’s navigation or the content, or that really cute puppy picture you have on it… but do you know who’s been looking at your website? Or even how they got there?
That’s where the free tool Google Analytics comes in. And it’s really a robust tool that can help you hone into what marketing is working that drives traffic to your site.
Why should you care? One reason: once you know what is working to get people to your site, you will want to continue doing it and stop wasting time and money on marketing methods that aren’t working for you.
If you’re looking to sell something on your site, Web analytics can tell you what product pages are attracting the most viewers, which ones the least. The tool can even tell you what parts of your site are confusing to your visitors. And it can tell you where your biggest customers are coming from.
If you’re looking to market yourself on search engines, there’s no better way than Web Analytics. The tool allows you to figure out which keywords work best to drive traffic to your site. It can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to focus on those keywords and campaigns, and to drive even more traffic to your site.
My friend and Be Heard Day giveaway marketer, Rebecca Murtagh is offering a Google Analytics webinar on Friday, March 19th. She’s also giving away 5 free seats and an analytics evaluation to one lucky business.
Find out more at http://bit.ly/knowurwebsite
By the way, that is NOT an affiliate link.
I decided to share the class and information because I’m actually taking the class too! Will I see you there? http://bit.ly/knowurwebsite