Jazz musicians know how important it is to keep an audience listening after they have the attention. Your press release must also have a captivating and lasting effect in order to keep the media interested enough to read through the body of text.
Developing an angle to sweep your reader up in emotion will help the journalists create a story behind your press release. This story is what the media is looking for and is relevant to what is happening in the world.
Just like your hook grabs the attention, your angle must spark an interest or an emotion within the intended audience.
While you are excited about your product, it is important to keep in mind that the press release and the angle you develop must be for the reader.
Self-promotion is a turn off. Instead, focus on what your product does above and beyond the competition.
The best feeling for a musician is the requested encore from the audience.
Your press release can also command its own encore from the media. By starting with a great hook and continuing with a great angle, journalists will learn your name and begin to develop relationships with you and your business.
The easier you can make their job, the more work they will put into getting your message out.
Want to learn more about using publicity and press releases? Join me for a free teleclass on January 18. In “3 Simple Strategies to Get More Visibility and Credibility Using Free Publicity”, you will learn to:
- Generate a multitude of newsworthy stories the media – and your target market – will love
- Find the hot stories reporters are working on now
- Create a top 10 hit list of media outlets that resonate with your target market so you get maximum visibility
- Schedule and plan your press releases the RIGHT way so you won’t worry about over saturating the media and potential customers
- Utilize social media with your press releases to get receive even more exposure
This free teleseminar will give you the tools you need to break free of the trial and error marketing you may be using. It will shed light on a powerful way to increase your visibility and credibility – online and offline – to get more clients while increasing your income.
Go to www.EasyPublicityPlan.com to register.