If you have ever struggled with making your marketing work, chances are, you were going about it all wrong. Most forms of marketing work on-and-off at best.
Now, let’s take a look at your relationships with your friends. Do they seem to flow easier than the marketing you are implementing with your business?
There is a good reason for that. The key idea here is relationships.
What Is Creative Relationship Marketing?
Creative relationship marketing is what you do with your best friends. It is what you do on the weekends and at the dinner table over home-cooked meals. It is marketing that uses creativity to build relationships with your clients.
If the purpose of marketing is to connect with your customers, then building a relationship is one of the best ways to accomplish that. Creative relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It’s designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.
Creative Relationship Marketing And Your Business
While the term ‘relationship’ is in the name, creative relationship marketing is still marketing. That being said, it is important for small business owners to remember not to fall so in love with the relationship aspect they forget marketing must still happen.
Here’s the deal: people do business with people. Moreover, people do business with people they like. Creative relationship marketing is not about pushing your marketing message on as many people as possible, but about attracting the right prospects to you.
Your goal with creative relationship marketing is to find creative ways, using your assets, to keep customers around long enough to buy from you. Once they have left, the relationship part comes into play so the customer comes back next time to buy more of your product.
That’s part of the reason I created National Be Heard Day: to have you get to know me and some of my business friends better. No hassle; no selling. Just a way to start building a relationship with you. So if you haven’t done so already, go to www.BeHeardDay.com and grab your free gifts.