Don’t believe me? Well, let me ask you a question:
Did you plan your marketing in 2010? Or did you fly by the seat of your pants with a launch and burn strategy? If it was the latter, I KNOW you are leaving money on the table – or worse – did meet your profit expectations this year.
Why can I be so confident about what has happened to you without a marketing plan? Because every successful coach, consultant or solo professional has a plan and uses it as a road map throughout the year.
And because – until a couple of years ago – I didn’t have one either. Once I started creating and using a ‘living, breathing’ plan (that is, one that didn’t sit on a shelf), things started coming into place and I made more and more profit from my business.
But before the plan comes strategy.
A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often entrepreneurs will spend a ton of money on promotional activities that don’t get results (sometimes because some ‘coach’ insists on it). Instead take a closer look at your product, packaging and pricing, your customer, and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
For example, if your target market is baby boomer women, chances are, they are not using social media as much as women who are younger. So you wouldn’t want to invest a lot of time in a social media strategy but look for other methods to reach them that they accept.
So many of you may need a new approach: one that focuses on how your customers are buying today. And that’s where creating your presence as THE EXPERT in your field makes all the difference. After all, it’s not the hype that sells, it’s the person. They want help and support from someone they know, like and trust to increase the profits from every penny they invest. I can show you how to be that person they know, like and trust! My proven strategies will help you make more money, get more prospects, and be successful THIS YEAR with my Get a Powerful Presence mentoring program. If you want to:
- Establish a bold unique customer focus that dominates your marketplace so that people refer you as the ONLY option even if your prices are significantly higher than your competition.
- Develop clearly focused 90 day, one year, and five year goals that are not only exciting and fulfilling, but that are also practical and include proven daily steps for reaching them.
- Benefit from ethical shortcuts to increase your reach to thousands quickly and easily, without doing a continual amount of work.
- Leverage everything your business does for maximum profits in minimum time. You’ll become a master of multi-purposing anything you do into multiple incomes and uses.
Next time, more on using strategy to create your 2011 marketing plan.