And it’s not for the reasons you think about first: typos, lack of good design, lack of a great sponsorship idea.
It’s because the proposal is generic.
You see, most people write one proposal for a project, slap a potential sponsors name on the cover sheet and call it a day.
The game has changed and potential corporate sponsors would like a more customized approach from people seeking to get underwritten. You must put a lot of thought into writing it and you must take some time to learn about your prospective sponsors’ needs and, more importantly, their sponsorship proposal guidelines.
Here’s some of the more common things to include when customizing a proposal:
- Follow the guidelines many major companies already have in place about sponsorship requests. For example, Sprint actually has a website, with online forms, they want would-be sponsor partners to use.
- Be sure to include the WIIFM (what’s in it for me) for each sponsor. And remember, every companies hot buttons for their return on investment may be different.
- A banner or signage (even online) with the sponsor’s logo is a given. You need to be a little more creative these days.
- Show why your project is a good match. Whether it’s a similar target market, a similar mission, or something else, you need to show them why your partnership makes sense.
- Don’t forget to ask for what you want. So many proposals have this key piece – the call to action – left off. The potential sponsor is left wondering what to do next.
- Be realistic about your money needs. Sponsors compare proposals. If you charge more than others, make sure you are giving more value. Look at your budget, what do you need? Then make sure you add something so you can eat and pay rent on your shop, salaries, etc.
In Lessons 1 & 2 of the Sponsorship Made Simple Academy, I share several ways to make find out exactly what the best ROIs are for each sponsor and how to pre-qualify your potential sponsors before they ever see a proposal form from you.
Find out more about what’s included in these, and the other 3 lessons at http://www.sponsorshipmadesimple.com