There are many marketing tactics to use to grow your business. As a matter of fact, there are more than 100 ways to market your business!
No matter what tactics you choose, you need to consider:
- your goals,
- your audience,
- your business model,
- your personality and
- your finances.
Some entrepreneurs do a great job at one or more marketing tactics. They print up business cards that look terrific and distribute them all over the place. Or they create a wonderful fan page at Facebook and they build a tribe.
However, some entrepreneurs fail to remember to design how their chosen strategies can work collectively. For example, are they putting a ‘follow me on Facebook’ icon on those business cards they’re handing out?
Independently, each tactic when implemented strategically with a plan, goals and measurements, is likely to yield results. However, when your marketing tactics are integrated with together, you can really accelerate your marketing and business success.
But the key is that your integrated strategy needs to work for YOU and work for your TARGET MARKET.
To get you on track, here are some questions to ask yourself to develop your strategy:
- Analyze what marketing tactics are working. What are not? While not a guarantee of continued success, continue with what is working. Chances are it will still be successful for you. Get rid of the ones that are not getting you any the outcomes you expect.
- What products or services do I want to promote and to whom? Avoid trying to promote everything to everybody with your marketing. Make a plan for what you will sell and promote.
- How do my target audience want to be reached? Although a couple of years ago, it seemed that everybody was convinced social media was THE marketing tool of choice, it is obvious not everyone uses it. Best way to find out is to ask current customers and make a note of of their answers.
- How much money and time can I invest in marketing and promotions consistently? They say the average veteran entrepreneur, coach or consultant must use 20% of their resources to market. (That’s one day a week if you are counting on a 5 day work week!) If you are new in business, you need more. Studies show it’s 50% of a new entrepreneur’s time and money.
Once you review these questions, you’ll be able to see a path of integration that will work for your business.
Do you have questions on how to add to your marketing mix? Then join me for an absolutely free call on June 9th. No registration. No upsells. Just ask your questions and get them answered LIVE for free. Go to www.Askblog.shannoncherry.com for the details.