You know that publicity is a great tool to get your business – and you – more credibility and visibility, driving prospects to you. And you want to start implementing publicity as part of your marketing plan, yet something is holding back.
Is it your business?
You may not think it, but before you get publicity, you need to think about what you want prospects to do before you get the publicity so you are ready.
Let me share a story that happened to one of my clients. She hired my public relations firm to get her some big media coverage, and we landed her a major story in a top US newspaper. As a result of the coverage, she had more than 300,000 visitors to her site within 24 hours.
Sounds great right?
Yet, her web server crashed because it wasn’t ready for the onslaught of traffic. And when people did see her site, they clicked off pretty quickly. Although she had an opt-in on her page, she didn’t have a call to action on her main page to get them on her list.
She missed out on the bigger opportunity when you get publicity.
Will you miss out when you get that media coverage? Here’s a few ideas to consider:
- Can your site handle the bandwith? Don’t know? As your webhost.
- Do you have a web page that has a clear call to action?
- Do you know what to say to reporters to get people to your website, without being sales-y? (Use your domain name with the ‘dot com’ as your company name.)
- Do you have a section of your website to specifically help journalists?
Want more ideas to get your business ready for publicity? Marketing midset expert Therese Skelly and I are hosting a series of classes to help. It’s called Ready, Set, Publicity: How to Become THE Expert in Your Field. And we will blast away anything holding you back from getting publicity, as well as how to get publicity through press releases and answering requests from reporters using HARO, PitchRate, PR Leads and more.