We’ve all been told that a blog is a great relationship builder and can help you increase your sales. It can also be pretty fun. But in order to make it profitable, you need to understand how to get more interaction and reaction to what you post.
First, let me explain these terms:
Interaction: This is probably pretty straightforward. We have created a blog and we have a place for comments…but sometimes that place is pretty lonely place. And even if we see plenty of visitors coming in when we review our stats, NOBODY seems to want to talk. This guide includes some great strategies to get your readers to speak up.
But even if they speak up, one key thing to remember is having people talk is not what it is going to make you more money. People commenting on your blog DOES help your credibility and makes for much more interesting reading that people will share and want to come back to, but it doesn’t put money directly into your pocketbook.
That’s where REACTION comes into play.
Reaction: When writing sales copy for our products, we have always been taught to include a “call-to-action”. In other words, we have to tell people what we want them to do after reading our information. Whether it is to sign up for a free sample, buy a product or sign up for a mailing list, it doesn’t matter. The point is, you want them to do SOMETHING and you have to tell them to do it.
Your blog isn’t really any different. Ultimately, you want them to take some action that will translate into more subscribers, customers, etc. And no, I’m not saying that you should do a hard sell in every blog post. Calls-to-action can be very different things, including asking people to sign up or leave a comment. But it’s essential to put some kind of call-to-action in every post. If you don’t, your blog won’t become the marketing tool it should be.
Here are some tips to start fostering the interaction and reaction:
1) Don’t be afraid to share your honest opinion. Be different from other bloggers writing on your topic. Give your readers something to come back to and something to comment on. Remember, you’ll never please everyone…and if any debate ensues based on your opinions, it’s a good thing. People love debates and will join in or just come to lurk and enjoy.
Believe me, my Cherry Bombs are what have really given me an appeal from the others who do similar things. The key is, don’t you blog an entire gripe zone. You want to pepper your strong opinions with other content so you don’t end up being someone who’s just a whiner (or worse).
2) Try regular features or columns. If people know what to expect on your blog, they’ll come back for more.
Many bloggers have days where they talk about certain things or have themed days.
You may have noticed that I have also created themed days like my “Monday’s Mojo” These are things that people know I do nearly week and as a result, I have more people coming back on those Mondays to read more.
Which themes or topic days you use will depend on your market and what you think will get their attention. To help you decide on themes, you might look at your previous posts and see what topics seemed to command the most attention (look at your stats to see which pages are popular) and commentary. Those might be something to build on.
3) Sell stuff and build your list. When you send a promotional email or write sales copy for your products, it’s natural that you are often more “pitchy”. You want them to buy and you aren’t terribly shy about it. On your blog you may not use so much pitch, but you definitely need to be selling. The key is to be informative in your selling and don’t be shy with mentioning yours or other people’s product/mailing list/ report when it is relevant to your blog post.
You can also use your blog for updates. People who love to read your blog, want to know what you’re up to. If you’ve released a new product, website, report or whatever it is…for goodness sake, tell your readers about it.
In the next few days, I’ll share some more tips and ideas of how to get more (and make more) from your blog. In the meantime, if you would like me to review your blog and give you personalized tips and ideas, then you should take advantage of my Marketing Breakthrough Strategy session. We can focus on any aspect of your marketing you want, including blogs, websites, emails, and other promotional ideas. And until August 4, you can get your own strategy session (useable any time in the next 90 days) for 50% off the regular price. Check it out at http://MarketingBreakthroughStrategy.com/