Matt, my husband, & I had been waffling about selling our house. Now that he is officially a consultant and part of the Cherry Communications public relations team, we can move anywhere. So we decided it was finally time.
Step one: get our house on the market. We’re lucky, because we bought our house before the real estate bubble – and still will make a profit on our house even thought the market has collapsed. Plus, our home is in a very popular area, near the capital in Albany, NY. Although housing sales have slowed, they haven’t stopped.
So you’d think the few agents we called to interview would jump at the chance, especially in this market. But none have called us back. NONE!
In a profession where good customer relations and hustling are expected, I am surprised how awful these real estate professionals are. Word of mouth is the cornerstone of this business, and without it, you will not do well, even in a good market.
Even if you aren’t in real estate, I urge you to think about this story when following up with others. Sure, everyone slips up. Yet trying to make customer follow up a priority will bring you more credibility and positive publicity.
Since few salespeople follow up with prospects, you will truly stand out when you do. Even if your prospect does not immediately return your call or e-mail, he or she will remember your efforts. And the more follow up you do, the more permanently you’ll cement yourself in his or her mind. That way when the person is ready to make the buying decision, your name will be the first one your prospect thinks of. Pick up that phone and do some follow up today. You have nothing to lose and everything to gain.
Personally, I am making follow up a cornerstone this year with Penny Pinching Publicity. I’m putting a lot in place, including autoresponders and phone calls to help people who become members get everything promised – and more.
What are you doing to enhance your follow up? I’d love to hear your suggestions in the comment section. Perhaps one of those real estate agents will be reading it and finally figure out to call me.