Blog writing is part science and part art. As a business owner it’s important that you feel comfortable and confident writing content for your business. Content is too important to disregard or not take seriously. The good news is that even if you aren’t presently comfortable with your writing skills there are simple things you can do to improve writing your blog posts.
#1 Create a Structure
Before you sit down to string sentences together, create a structure for your post. Think of it as a very informal outline. For example, the outline for this particular article might look like this.
How to improve your blog writing
* Create a structure
* Write conversationally
* Add keywords later
Taking a few minutes to create a structure for your blog post will make the writing process faster. It also helps ensure you stay on topic and that the content has a logical flow. Creating an outline before you write also helps ensure you cover all the points you want to cover. It’s a quick brainstorming session before you write.
#2 Write Conversationally
Unless you’re writing for a magazine or newspaper, most articles are better received if they’re written conversationally. That is to say, they’re written like you speak. Conversational writing is informal. It uses contractions. It uses the word “you” occasionally. And it can break a few grammar rules when necessary.
Conversational writing helps your reader feel like you’re writing directly to them. It is personal and effective. So the next time you’re writing a blog post, pretend you’re writing a letter to a friend or that you’re talking to a friend. If that doesn’t work, try voice to text software. It records and automatically transcribes your spoken content and can help you write conversationally.
#3 Add Keywords Later
Write your post first without worrying about keyword placement. If you write with keywords in mind there’s a great chance that your article will feel forced. You want to first write for your readers and then write for the search engines. Complete it using the words that come naturally to you at the time.
Then go back and look for places where your keywords will sound natural. Look to include them in your subheadings along with your first and last paragraph. Don’t force the issue. Search engines and readers are savvy now. They can recognize good content when they see it and will respond positively.
Practice writing blog posts. The more you write them, the more comfortable you’ll become with the process. And you know what they say about practice, right? It makes perfect. Write often, write conversationally, plan your content and focus on keywords after the fact.
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