An online press room (or media room) is something you’ll want to make a prominent part of your business’ website. This is where you’ll make information available to the media – and this is something which can make your company a much more attractive story to journalists and media organizations.
There’s nothing but upsides to having an online press room:
You’ll no longer have to pay for postage for press kits; or the hours of your or your employee’s time needed to put them together. Everything will be right there on your site and readily accessible. Having this information makes your company appear professional and will endear you to the media; they work under deadlines and anything which saves them time will be warmly welcomed.
These are all things which your online press room should offer:
* Contact information: If you want media coverage, make yourself available. Include accurate contact information so that reporters and producers can speak with you if they need to get more information.
* Press Releases: Press releases are a great marketing tool all around and having these as part of your online press room adds credibility to your business. The best press releases to feature are those written about your business by others, but any and all press releases related to your business are valuable assets to your press room.
*About Us: Of course, this will also have its own section of your site, but an online press room is all about making things easy for the media, so include some information here as well. Provide your company’s mission as well as what your business can provide people â€“ we all like to know what’s in it for us, after all.
*Your Bio: Include a short bio which mentions your degrees and certifications, along with any relevant awards you or your business have won. This increases your credibility as a source and your value as a subject.
* Your Company Factsheet: This should be a short and to the point presentation of the basic facts which might interest journalists and clients (since they’ll be reading this too).
*Your Expertise: Show the importance of your company within your economic sector – these are facts which may well be used in any media coverage of your business.
*FAQs: This is simple enough. Give the most commonly asked questions and their answers â€“ you’ll spend a lot less time answering these questions later on if you include them here.
*Your Photograph: This accomplishes two things: it provides a face for the business (which is psychologically very important to people looking at your site, whether they are customers or members of the media). This photograph may also be used in the media when you are quoted as a source of information.
* Client list: You may well have this elsewhere on your site, but just like an About Us section, it also belongs in your press room. Big names on your list (or a lot of names) increase your credibility.
*Story ideas: List some things which would make good stories for journalists to cover. These could be in the guise of a brief paragraph on issues affecting your industry. Trust me on this one, journalists racing deadlines in search of a story will use these.
*Articles: As long as you grant permission to do so, articles which you have written and added to your media room may be the jumping off point for a journalist looking for a story or even republished elsewhere.