Have you written and sent out press releases numerous times only to have disappear in the media abyss, never seeing the light of day?
If so, let’s pretend that you aren’t a business professional right now. Let’s say that you are an editor – an editor that’s looking for great content to fill up the pages of your publication, but only seem to get submissions that you can’t use.
What would you look for in a press release that a business professional has sent to you?
1) The press release has been sent using the proper format:
- The contact information includes a name, phone number, and an e-mail address.
- A date is stated for when the press release is to be published on the right side, i.e., For Immediate Release.
- The press release shows its end with the “###” symbol.
- It concludes with the name and contact information.
2) The press release has a newsworthy slant and would be of interest to your readers:
- The content needs to catch the interest of your readers and doesn’t sound like an infomercial.
- Those who are reading won’t ask themselves, “Who cares?”
- It answers who, what, where, when, and how in a journalistic style.
- Claims that are made in the press release are supported by experts in that field, or by parties who are related to the topic matter.
Now, while still using an editor’s mindset, reread the press release that you’ve written as a business professional. Does it conform to all the conditions above? If not, you might want to ‘edit’ your press release in order to increase its chances of getting published.