Yes, they are finally over. And whether you agreed that Heath Ledger deserved the Oscar for his Joker role or not*, there is a lesson to be learned for all would- be publicity seekers.
Awards are a true winner for media coverage.
And there are two ways you can take advantage of this.
1) Create an award on behalf of your organization. You can then develop a complete PR plan to promote your award, including taking nominations, announcing finalists, and announcing the award winner.
2) If you do win an award – or get some kind of honor, send a press release to your local news organizations. Many small newspapers love to write about such things.
*I truly believe that Ledger deserved to win for his role in Brokeback Mountain, but the now feeling guilty Academy needed to make up for it by giving him the Oscar for the Dark Knight role.
Image credit: Joeno, on Flickr