If you’ve been reading this series of posts, you already know sending your hot guest sheet to a news person is a no-no.
(And if you haven’t go back and read from here.)
So who’s the person with the pull to get you on the radio. No, it’s not the DJ or host. It’s the producer.
Radio producers are the behind-the-scenes creators and producers of radio broadcasting. They coordinate the making of radio programs, including everything from the initial concept to the final production and distribution. Since there is quite a diverse selection of radio programming on the air these days, radio producers will ultimately fill a number of interesting and challenging roles.
But remember, just like any media outlet, each radio has a target market, or demographic, so be sure to only send your Hot Guest Sheet to producers who match your target audience.
After all, if your target market is women in their 30s, you’re not going to want to send your sheet to a heavy metal station. Women in their 30s tend not to be headbangers, so you’d be wasting time and money sending it to that producer. Always keep in mind your target audience.