I’ve been off the speakers circuit for a while. Sure, I’ve done a few teleclasses, but actually hitting the road and speaking wasn’t an option for me.
You see, I made the decision that I’d be as home as much as possible with my twin girls until they were in preschool. So now that they are three, I’m actively looking for speaking gigs.
I’m already booked for Troy White’s Wild West Wealth Conference (get on his email list to get an awesome discount to the event), and have irons in the fire for a few more. (And if you know of anyone who might want a speaker on PR and publicity issues, please think of me. Thanks!)
But it’s one thing to land a speaking gig. It’s completely another thing to be able to use publicity to make the most of this opportunity.
You see, every speaking event is a chance to promote yourself and your business. But the best speakers know how to leverage their speaking engagements for additional publicity.
Use the following steps to strategically turn a speech or presentation into limitless exposure:
- Initiate pre-event buzz. Get listed in local calendar of events where you will be speaking. Send out a media alert. Publicize it in your ezine and on your website.
- Be on good terms with the event’s sponsor. The people in charge of the event are likely to generate their own publicity for the occasion. Ask them to recommend you to the media as an expert to quote or even promote you directly to potential clients.
- Write your own introduction. By doing so you can include things you would like to say about – or brag about – yourself without seeming like a walking advertisement.
- Mention your business or product, as well as your expertise, every time you speak. No matter what the topic or audience, always let them know what you do and how it could benefit them. Being clear about your expertise and letting them know about it can generate positive references, potential clients and unexpected media coverage.
- Offer to submit a summary to a newsletter. Whenever you speak for an organization, offer to submit a summary of what you covered for their newsletter. And don’t forget to include a photo and contact details.
- Generate post-event buzz. After every event, send out a news release to your local media about your speech. Try to piggyback it on other headline, if you can.