I was reading a great post from Vero, a social media consultant in the UK, who was talking about the big mistake many PR people make when trying to get bloggers to cover a topic.
This seems to be a very hot topic in the blogosphere lately, as I’m hearing from a ton of bloggers who are clearly upset at the way they are being pitched.
As the professional blogger at Startup Spark, I get pitched all the time. And I’ve learned a lot from it. So much so, that now when I pitch bloggers on behalf of my clients, I know exactly what – and what not- to do.
Here are some tips if you’d really like to be covered in a blog:
1) Read the blog before you put a finger to the keyboard.
I just got a pitch this morning for Startup Spark to review a book on careers. It was obvious the PR person never read my blog, or they would have known I cover issues on starting a business – not getting a job.
2) Press releases don’t cut it.
Blogging is about conversations, so a generic press release going to thousands won’t work. Write personally to a blogger (showing that you know what they cover) and tell them why your topic will be a great conversation.
3) Don’t send an article or guest post without permission.
I often receive articles for reprint unsolicited. No savvy PR person would send an article to a ton of journalists hoping they would reprint it. Why would that be different for a blog? Remember the word ASSUME.
4) Make it easy to work with you.
I am SO fortunate I have a great executive assistant. She schedules the interviews I do for my Success Secrets podcast on Startup Spark. Otherwise, I think I’d go nuts. For example, there’s this one PR person who we’ve been working with. She pitched a client for the series, and it turns out the client is in Europe on an extended holiday. Now my assistant has been going back and forth trying to coordinate this. It’s too much of a pain for an 15 minute interview. If this PR person (who works for one of the biggest firms in the world) made it easy for us to do this, her client would have gotten some great coverage. But now, we’re dropping the whole thing!
Psst… if you got this far and still don’t get it, let me give you a hint: it’s about creating and building relationships in the blogosphere.