When you grow your list, you grow your business. It’s as simple as that, but often times our lists are one of the most neglected marketing tools we have.
It’s not that we want to neglect it, but it’s often hard work to consistently grow our lists. But by following five easy steps, you’ll be well on your way to building your list with targeted subscribers who are eager to buy what you offer. Here’s how:
Step One: Create a compelling offer
The very first secret to building a profitable opt-in list is to create a compelling offer. Now a compelling offer might be an iPad. However, if you’re marketing to pet owners then you’re not targeting them with the right offer. A compelling offer needs to be related specifically to your targeted niche. You want it to be something that appeals to them, not everyone on the planet.
A compelling offer also has to be valuable and unique. If you’re marketing to pet owners, then it might be something like an e-book or report on “How to choose the right veterinarian for your pet.” It must offer value.
Step Two: Market your offer
Once you’ve decided on your offer and have created your product or giveaway, it’s time to market that offer. You can market any number of ways. The goal, however, is to drive targeted traffic to your opt-in form or offer page. Here are just a few ideas to get you thinking:
Step Three: Use your list right away
One of the biggest mistakes people make is to focus on building the list and neglecting communicating with the list. Make sure you begin building that relationship with your subscriber right away. Send them a welcome message. Send them value in the form of links, downloads and information.
Start using your list right away. Make sure to also have an email template that brands your business. Make sure it looks professional and builds authority and credibility. You want your prospects to trust you.
Step Four: Create a communication plan
Make sure you’re communicating with your subscribers on a regular basis. An autoresponder is a wonderful tool because it enables you to create and schedule your messages in advance. Each new subscriber can receive the same messages in the same order, regardless of when they signed up. This gives you control over the relationship-building process.
Also remember to offer valuable content, not just promotional messages. An autoresponder automates the process, including the subscribe and unsubscribe management. You don’t need to hire anyone to manage the task for you. Your time is free to build your business – and your email list – in other ways.
Step Five: Partner with others to grow your list
Once you have your list building and management process smoothed out, consider partnerships. You can really boost your subscribers by partnering with other relevant business owners. For example, the website owner who markets to pet owners might partner with a website that sells pet toys. They can help market your opt-in list by including a link to your form in their newsletter and vice versa. You can support each other to succeed.