Nancy Marmolejo, the event creator, has put together an amazing line up of facilitator including Michele PW, Natasha Allrich and Sandy Martini. But for those who aren’t on stage, you can still take advantage of building buzz for yourself before, during and after any event.
Find out who’s going to be at the event and reach out to them in advance. Nancy has been using #IHMB on Twitter for others to start connecting and also created an event page on Facebook at http://tinyurl.com/ihmbevent.
But I suggest taking it a step further. Once you find out who’s coming, send them something in the mail (I use postcards) or if you are in a hurry, email is good. Tell them you are looking forward to meeting them! But don’t try to sell anything.
Trust me… folks will be looking for you at the event as a result.
Send a pitch out to local media where the event is being held. As I said in the last post, if you have an expertise that’s appropriate for the media, let them know you’re available.
Update your photo. Have you ever been to an event and looked forward to meeting someone you’ve only seen in a photo? Then when you finally meet you don’t even recognize the person? As amazing as you look now at 40, you don’t look like your 25. Stop using that photo NOW before the buzz is about how you look nothing like your photo. (Not the best way to build trust!)
Dress in your logo color or a signature color throughout the event. I know I’ve talked about what to wear at events like I Heart My Biz earlier, but if you want to stand out, and be easily identifiable, it’s a great trick.
My logo colors are pink and orange. So I’ll be sticking to a lot of orange in my wardrobe. It’s one more way to stand out in a crowd of black and grey.
Volunteer. One of the best ways to get noticed is to help out. As a speaker, I am most grateful for the person who watches my ‘stuff’ when I am on stage or need to run to the bathroom. And that glass of water that someone handed me when I was about to speak was the perfect ice breaker.
Although many events have professional staff helping, let the organizer know you are available to help in any way.
Host an event. Now I am not saying to steal the organizer’s thunder here… work with them on creating a small event, like a Tweetup or a cocktail hour. Invite the attendees and be the person who gets people mingling.
Follow up! Send a card to those you met. Ask to reconnect again via phone or email. And keep following up!
Share photos and videos. Create a spot on your blog to share photos and videos of the event.