Don’t think PR and publicity is worth the time? Tell that to Barak Obama.
Sure, you’ll hear a lot of social media experts so that it was social media that won the race, but without a PR strategy, including what information was offered to Obama’s friends on Facebook, MySpace, etc. It wouldn’t have happened.
Using social media was a brilliant idea and tactic. Why? Because the Obama camp reached out to a targeted public to get the vote out. And that targeted pubkic happened to be Internet-savvy, young voters.