Does your press release work well for you? Or do you think there’s a whole body of journalists conspiring to keep you and your story out of the public eye?
If it’s the latter, I need to tell you that it’s not a conspiracy. You’re not getting free publicity because the information you’re sending to journalists contains some fatal errors that are sending them right to the trash bin.
According to the 800 media professionals I recently surveyed, here are the key mistakes you really want to avoid:
1. Your Release isn’t Newsworthy
The journalist who receives your release doesn’t care that you want to sell more widgets or get more customers. He just wants a good story to keep his readers happy and interested. Is your release full of real news or is it just a sales pitch in disguise?
2. Your Headline is Boring
You’ve got just one chance to grab the attention of your target reporter. Keep it interesting, short, simple and punchy.
3. Your Work is Full of Grammar and Spelling Mistakes
Why would a media professional want to tell a story about someone who can’t even be bothered to check their work for errors? Check, check again and triple check.
4. You’ve sent it to the wrong person.
If you’re making the effort to send out your release it’s worth making sure you have sent it to the right place. Do your homework and find out who would be most interested in your news.
5. You call the journalist “just to check it’s been received”
Ringing a journalist to check that they have received your press release amongst the hundreds that they receive everyday is a sure fire way to irritate them. There is only ONE reason you should call a journalist: to offer them more interesting information to make their editor and readers even happier.
Want to know more about what journalists are thinking to get free publicity for you and your business?
I’m hosting a FREE teleseminar called “The Inside Scoop on Getting Free Publicity for Your Business” at two different days and times, so you can pick the one most convenient to you:
In ‘The Inside Scoop on Getting Free Publicity for Your Business‘, sponsored exclusively by ReadyTalk, you’ll learn the results of a recent survey I conducted to more than 800 journalists across the US.
I surveyed and interviewed reporters and media professionals from small to the big national media outlets including CNN, Prevention Magazine, Everyday with Rachael Ray and Entrepreneur.
And what I found out will help you get the free publicity you want to attract more prospects and establish yourself as the recognized expert.
To register for the March 24th at 8 PM EDT webinar, go to
To register for the March 25 at NOON EDT webinar, go to