Many small business owners have a common problem with their marketing.
It falls flat. And no one buys the products.
This is one of the reasons many small businesses fail within the first five years.
Due to a lack of marketing knowledge, small business owners rely on the same marketing tactics used years ago. By now, you should know the same old, same old doesn’t sell the way it used to.
Why Your Marketing Fails
If your marketing hasn’t been working lately, there are probably a few good reasons. One of those reasons is your ‘we are a business’ demeanor. Business owners who believe a standard “here is who we are and what we do, now fill out this contact form and someone will get back with you” are feeling the marketing blow these days.
People like to do business with people, not businesses.
How To Stop Cold Calling
Cold calling works if the person is already looking for your product and waiting for the perfect time to act. Nine times out of ten, the time you call is not the right time. The reason cold calling works when it does, is the same premise we started with. People like to do business with people.
If you are looking for a vacuum cleaner, wouldn’t you rather buy it from someone who spends a little time answering your questions rather than a large warehouse where you have to pick it out by yourself? Exactly. The best way to stop cold calling someone is to develop relationships with them.
Don’t Forget To Market; But Remember To Build Relationships
Too much of any one thing, is always a bad thing. The same is true for marketing. If you forget about the marketing aspect and only focus on building relationships, your marketing will still fail. There is a fine line between building relationships with your customers and still marketing to their needs.
Want to learn the the way to make relationship building YOUR marketing tactic? The join Felicia Slattery and I for the 60-day Accelerated Business Building VIP Intensive. And although this is a group coaching program, we tailor the experience to what you want. After all, your business is unique, so we know to get the FASTEST results a ‘blueprint’ or ‘template’ just won’t cut it. This powerful, upper-level mastermind is completely focused on you and your business by giving you feedback, inspiration, and ideas you could never come up with on your own.
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