Your influence is the power you have to affect others. The more you have, the more you can sway people. You can direct their attention to your business, to events or to websites. You can motivate their decision to buy. However, boosting it takes a strategic plan, commitment and a system.
Here’s how to boost your influence for more business profits and success.
#1 Create a strong brand personality
Your influence is affected by your personality. The stronger your personal brand and identity, the more power you will have to motivate your followers. Actually, the stronger your personal brand, the more followers you’ll have. If you don’t have a strong personal brand, spend time cultivating one.
Make sure your personality comes through every communication you have. That means email messages, autoresponders, social networking, marketing messages and content all communicate a consistent personality.
#2 Get involved
The only way to boost your influence is to get involved.
In addition to publishing content on your blog and responding to comments, participate in social networking. Social networking is a powerful way to boost your online influence. Share your opinions – often. Offer advice, information and ideas. Contribute to conversations. Comment on blogs, participate in industry forums. Join social networking sites and interact.
Offline has many possibilities as well to add to your influence. Try sharing your opinion using letters to the editor. Send out press releases that share your expert opinion. Participate in networking groups.
People who are published have influence. This is because they’ve established themselves as experts. Publish e-books, reports and articles often. The more you publish, the more people will recognize you as an expert. They’ll trust your opinion and follow your advice.
#4 Teach and share
Finally, when you share your knowledge, you gain influence. Host workshops and seminars online. Give talks, interviews and speeches. Establish yourself as someone who not only knows a lot about their industry but is also excited to share knowledge.
Make sure your target market is aware of your teachings and knowledge. Tell others where and when you’ll be speaking. Motivate them to participate and spread the word. Remember, with more people in your community the more power you have to sway them.
Boosting your influence takes a strategic plan and a system like the Complete Online/Offline Marketing System which makes it easy to create all the content you need to show you’re a recognized expert without a lot of effort. Check it out at http://ContentToProfit.com