Once you know your reason for writing a letter to the editor, the key is knowing exactly how to composing it so you will get publicity.
Now, here are some tips to keep you on track as you write:
- Simplify the process for editors by ensuring that your article has correct spelling, good grammar, and include accurate information. If all an editor has to do is copy and paste, it makes the prospect much more appealing.
- Keep the letter to short to maximize chances of being published. An editor doesn’t want to waste time editing. As a matter of fact, many post guidelines of how many words. Follow their lead, and make it even shorter if you can.
- Emphasize your credentials. After all, the purpose of the letter is to promote yourself and your business. Explain why you know what you know briefly.
- Make sure you include just one central point with back-up information. Don’t overdo the letter.
Before publishing a letter, most papers will call to verify that you wrote it. Remember to include your contact information, such as full name, title, company name, address, email address and telephone number.
Also, remember that in order to contribute a letter, you must read the publication regularly so that you are familiar with the material and its targets. As soon as you spot an opportunity in which you can relate to, jump on it. Hesitating will give your competitor the chance to get published first!