Have you ever received an e-mail that seemed to know far too much about you? It’s more than the typical Hello John or Hello Jane. I’m talking about details about you: including your spouse’s and children’s names, where you live, your business, etc.
They call them personalized e-mail and many businesses are now using them.
A recent study found that emails that include too much personal information come across as too pushy.
According to researchers at the University of Illinois, businesses run the risk of alienating customers with e-mails that use personal information without relating such information to the sales pitch.
The key to personalization is to make it relevant to the email you are sending. Personalization for the sake of personalization while make your target cut you off.
I’m going to do some split testing on this in the next few weeks with my ezine, Be Heard! In August, I’ll report back to you on what I found.