One of the greatest challenges you will have when you create content for your marketing is to understand your potential customer so well that you can almost get inside their mind. To do this you must be very familiar with your market and the type of people you are selling to. You will need to understand the “hot buttons” of your reader and be able to subtly reach and target them. This is the true art of selling.
Here’s how to get closer to finding those hot buttons:
- Do an analysis of your most wanted potential customer. Ask yourself the following questions: Who are they? What are their problems, or needs? How does my product or service fulfill this need and solve their problem. Make a thumbnail sketch and write it down. Then consider what marketing and benefits appeal to them.
- Think like your potential customer and write your content accordingly. When you put yourself in your potential customers shoes you will be able to see your copy through their eyes and understand their mindset. I often write it with one ideal client in mind, as if I am writing it to that person and only that person. Sort of a love letter. Be personal, yet respectful and write as if you were talking to him one on one.
- Understand the meaning of trigger words. There are a number of these small words that are known to produce a definite feeling in your reader. These words will excite and thrill your potential customer and put them in a buying mood. Go through your copy and see which words can be replaced by these trigger words and then reread your copy. Check and see if your copy gives you the feelings that you are trying to arouse in your potential customer.
This method takes some work to master, but once you do, content creation for marketing yourself will come much easier.
And speaking of easier, Michele PW and I are starting up our Complete Online/Offline Marketing System bootcamp on October 14, and would love to see you there. I know it will help you streamline your content creation. You’ll only have to create the content once and you’ll learn how to recycle it into tons more for you to market yourself effectively! Find out more at http://www.contenttoprofit.com