In one of my recent Monday Mojo posts I talked about writing more in less time in regards to blog posts.
There are many ways to get content on your blog. One way to write it all yourself, but that can be limiting in terms of content volume but also voice and value. Another way is to utilize PLR, (Private Label Rights) content which is a great way to fill in gaps. You can also hire a ghostwriter to create specialty content for you. And lastly, you could use the growing trend of simply hiring a blogger to write under their own name for your site. But this last option only works if you hire a good writer and someone who effectively represents your business. So, how do you find such a person?
#1 The First Step Put the Word Out
The first step, if you don’t want to seek writers and approach them with an offer, is to put the word out. Announce that you’re seeking bloggers for your site and publish the job posting on your blog but also on social media sites.
#2 Prepare for the Onslaught
Many people fancy themselves top quality bloggers. Few really are. You’ll likely be inundated with responses and offers. While that’s great, it will be time consuming to dig for that diamond in the rough. Be patient. There are good bloggers out there who match your needs, voice, and goals.
#3 Be Discerning
As you evaluate candidates there are a few things to check, and double check. The first step is to read the samples any candidate has provided. If they haven’t provided samples or links to samples, move on. Most bloggers understand that this is part of the process.
Make a pile of the potential candidates and get rid of the rest. From this pile of potential candidates the next step is to visit their blog. Any potential blogger will also have a blog of their own. Read their posts and evaluate style, voice, value, and consistency. Is their content engaging? Is it easy to read? Would they be a good match for your blog? During this process you’ll likely weed several potential candidates from your pile.
#4 Ask and Receive
The next step is to ask the remaining candidates to please provide you links to other guest posts they’ve written on relevant blogs. This helps answer the question of whether they truly have experience writing for other blogs in your niche or industry. If they have stats for those blog posts including comments, search engine rankings, and click-through rates (if appropriate), that is helpful information as well.
Chances are your pile of potential candidates will be quite a bit smaller by this point. Ask for references and check those references. Your potential candidates should be able to easily provide references from fellow bloggers and business owners. Checking references is also a good way for you to connect with others in your industry.
Finding a blogger or two to help build the content and the value of your blog may take some time but it is well worth the effort. Build relationships, start connecting, and find that next great blogger for your site.
Side Note: Do you know the valuable of a good blogger, but just can’t swing the cost at the moment?
Interns are smart folks of all ages looking for mentorship, and they are often willing to trade on the job experience and training, among other benefits, for little to no pay.
And although creating an internship program is relatively easy, there are a lot of pieces and parts you must do correctly in order to have a continuing stream of new team members who are ready, willing and able to help you with your projects and tasks. That’s why I created my Get Free Business Help program. The tips, tools,outline, and criteria you need to bring interns on board and free up your time.
Go HERE to find more details and learn more about how this concept can benefit YOU.
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