If you’ve been in business for any amount of time, you’ve probably heard the saying that it costs five times more to find a new customer than to keep the one you have. Yes, repeat customers are the key to a business’ success.
Yet most business owners who work online don’t know how to keep customers happy long-term. Here are the basics:
You must have a great reputation.
It’s one thing to have a wonderful product or service, but how great is your customer service? If you focus on good service, your reputation will precede you. Your business will be highly reviewed and you’ll be referred to others. New customers who find their way to you by word of mouth are often your best customers and the ones who will be with you for life.
Always look for ways to improve your product or service and your customer experience. You can’t be everything to everyone, so focus on doing a few things exceptionally well.
Grow relationships, not sales.
One of the best ways to attract and acquire good customers who will frequent your business is to build your relationships. Reach out to people online and off, personally. After all, people don’t do business with businesses. They do business with people. And people enjoy doing business with people they know and like.
APV – Always Provide Value
Value comes in many shapes and sizes. Value is a noteworthy link published on your Twitter page. Value is a “How To” blog that demonstrates accomplishing a task. Value is a checklist that ensures you don’t miss a step or an informative blog post or article. Value is also getting more for your money.
That’s why I create the Lazy Hazy Crazy Summer Sale, to show customers – new and old – that they can get value from a handpicked number of experts, without a big price tag.
Since everything available is only $10 each, it’s an easy investment to see if a customer wants to work further with the expert.