Did you know that it’s National Inventors Month? And what better way to celebrate the holiday by inventing your own holiday!
Now I know what you’re thinking: create my own holiday? That’s impossible.
Some inventive publicist decided it would be National Inventor’s Month, or Professional Speakers Day (August 7), or More Herbs, Less Salt Day (August 29) and created an entire promotion around it.
You see, there is no master authority who has to approve your special day. Just create your holiday and start promoting it.
Here are some tips to remember when you start inventing your own day:
- Be original. There’s already a ton of holidays out there. For example, there are already plenty of PR & marketing holidays out there including Shameless Self Promotion Month, Be Heard Day (my own holiday) and Customer Loyalty Month. You’ll want to come up with something a little bit different than the rest.
- Keep it short. Shorter names get more attention than longer ones. National People Who Care for Families In Need Month may sound good, but doesn’t National Family Caregivers Month sound better? (That holiday is in November, in case you’re wondering.)
- It’s not about you or your business. One of the biggest mistakes I see is that someone tries to come up with a holiday name that matches their business name. Your holiday should focus on solving a problem within a target market. Although my holiday is Be Heard Day, the name is so generic, it worked. But that’s the exception, rather than the rule.
- Make it official. There are several ways to get the word out to legitimize your holiday. There are several places online and offline to publish your day. I share several ways in List Building Promotion Secrets but the key is to do your research and find out the best options for your promotion.
Next time, I’ll share some ways to get your holiday working for you as a promotional strategy. In the meantime, if you’re looking for more details on how to create your own AND grow your list, check out http://www.ListBuildingPromotionSecrets.com