Anyone, including you, can get sponsors, but most people fall short and fail miserably because they simply have the wrong thought process. There is a key to getting sponsors and once you know it and understand it, you’ll see doors open.
Are you ready? Here it is
Yes, that’s a little harsh, but it IS the reality. Think about it for a moment: You are a big-time corporate mega-business making billions a year. A blogger comes to you with 500 readers and asks you to give them money to host an event. In return they will allow you to put your logo on their website and a banner they are having made (which your sponsorship dollars will make possible). Sound like a good investment?
Today sponsors are underwriting costs to further their marketing program – to stretch their marketing dollar. You need to come heavy with your absolute best marketing investment FOR the sponsors. You need to be able to prove to them why sponsoring you will help their marketing and advertisement budgets.
It’s not about you; it’s about them.
Say that fifty times while you write your sponsorship proposal. It’s not about you… it’s about them.
What can you offer your sponsors? How can you make it worth their money?
If you are struggling to come up with ideas, it is OK. This is why sponsorship is difficult to get – it takes time and a lot of thought to get into the sponsor’s shoes and figure out what they can benefit from. Here are some of the ideas I share in my Sponsorship Made Simple program to get you thinking: articles, email newsletters, podcasts, blog posts, press releases, DVDs, or even free advertising space on your website for a given period of time.
So stop thinking about yourself and start growing a relationship in order to make your potential sponsors your partners. Remember, the underwriters for the sponsorships are looking for the best bang for their advertising bucks. Do you have that bang?
If not, check out my Sponsorship Made Simple program, which shares with you every detail step-by-step on how to obtain sponsors for what you are doing.