So you want to get sponsored to attend a live event. Great!
But do you know what sponsors are trying to find? The majority of people do not and end up paying dearly for their lack of focus. If you want to be effective at getting sponsorships to attend events, you should take notice of the company and also the individuals reviewing the proposals.
Make Sure They Are A High Priority
Many individuals deliver generic sponsorship requests. This will make companies really feel… well, fairly insulted. They see through the boasting and realize you merely want their money and have no idea about who they really are, what they do, or what they believe in. You just proposed yourself right out of a partnership and right out of getting paid to attend the event you want.
Do your own research upon the organization. Learn their client demographics, what the organization believes in and also exactly how they operate. Once you start making them a key concern, your sponsorship proposal will reflect it and consequently, they will start making your needs a concern.
Understand Your Audience
This is a bit different than making them important. Understand who you really need to speak to; know who the proposal is actually going to.
Give yourself each and every opportunity to get in front of them before you decide to place your sponsorship proposal in their lap. If perhaps you can establish a very good report with them before you make your pitch, you have a far better chance of making it through the gate-keeping and to the closing review table.
It comes down to this:
Getting sponsored isn’t about you; it’s about the company who is sponsoring you. Until you can understand that, your efforts getting sponsored are going to be ineffective.