Studies often show that it costs five times more to find a new customer than to keep the one you have. Multiply that across your customer list and you know that acquiring loyal customers is good business.
So how can you get more repeat customers fast? Here are a few ideas:
Have a Reputation for Excellence
In addition to providing an exceptional product or service, spend time focusing on building a reputation for excellent customer service as well. Your reputation will precede you. Your business will be highly reviewed and you’ll be referred to others. New customers who find their way to you by word of mouth are often your best customers and the ones who will be with you for life.
Always look for ways to improve your product or service and your customer experience. You can’t be everything to everyone, so focus on doing a few things exceptionally well.
It’s ALWAYS about the Connection
One of the best ways to attract and acquire good customers who will frequent your business is to build your connections. Reach out to people online and off. People enjoy doing business with people they know and like. Networking online and off are great ways to build your reach.
APV RULE – Always Provide Value
Value comes in many shapes and sizes. Value is a noteworthy link published on your Twitter page. Value is a “How To” blog that demonstrates accomplishing a task. Value is a checklist that ensures you don’t miss a step or an informative blog post or article. Value is getting more for your money, and online value often comes in the form of free content.
To acquire customers who will do business with you more than once, part of the process is setting the stage. You want to establish yourself as a credible, reliable, and authoritative expert in your industry. This can of course be done by word of mouth and by connecting with them personally. It can be reinforced or established by providing consistent value online and off.
Repeat customers aren’t generally acquired, they’re earned. So follow these tips and start getting loyal customers.