Want to boost your business image? Get more prospects opting in? Have more satisfied customers working with you? Then you need to get some media coverage.
People often neglect offline media, because they assume that their coverage doesn’t justify the amount of effort it would take to chase after them. The reality couldn’t be further from the truth.
==> An Immediate Surge of Prospects
The first effect of news coverage will be an immediate surge of prospects. But don’t expect them to buy anything right away.
A coach I know was frustrated when – after I helped her get featured in the New York Times, she only had a few people buy her product. I had advised her to not push the book, but a free gift to capture the people visiting, but she ignored the tip. Instead she had 350,000 people visit her site in a couple of days, and only 20 people buying.
Remember, people who see you in the media may not know you very well. They often need to know, like and trust you before they buy, so I suggest using a free gift to get them on your list. Then, you can nurture that relationship to change these prospects into customers and clients.
==> Leads to Additional Coverage
It’s happened time and time again, when you start getting press, more media start banging on your door to give you more coverage.
Once a story is written about, it gets legitimacy. Often times a big story really started out as a small story that got published in a smaller paper that was later picked up by a larger paper.
This happened to me personally several times. I recently appeared in the Chicago Tribune in a story about traveling with kids. Within hours, I had a call from several TV stations wanting to interview me.
==> Builds Brand, Respectability and Credibility
When you tell someone who’s never heard about you about your company, they’re naturally going to be a little skeptical. However, if they hear about you through a newspaper, magazine, TV or radio, they’re automatically going to assume you’re credible.
There’s a lot of credibility that comes from being in the media. People naturally assume that only companies that deserve news coverage get it. Getting in the press will help you increase your brand and prestige.
==> Find New Business Partners
Appearing on the news can bring potential partners out of the woodwork. Suppliers with great deals will hear about you, partners who want to work with you might contact you, people with platforms may ask you to speak, and top-notch talent might want to come and work for you.
I’ve had several companies pay me as sponsors due to my media coverage. That’s because it’s a win-win for everyone!
Want to learn more about getting media coverage for your business? Then check out my free webinar at http://ReadySetPublicity.com